Peruvian Pisco Conquers the World
It was not much more than a century ago that, thanks to a bar in San Francisco’s Bank Exchange, the then little-known national spirit of Peru started making an impact on the international stage. Since then, due to under-appreciation by Peruvians, Chile sneakily claimed ownership of the Pisco brand, making and exporting a greatly inferior mass-produced imitation product that had run the spirit’s reputation abroad into the ground. For many outside Chile, Pisco was now considered junk.
September 17, 2008 | Lima City Guide, Peruvian Food
