Posts tagged "pisco elqui"

Peruvian Pisco Conquers the World

Peruvian Pisco Conquers the World

It was not much more than a century ago that, thanks to a bar in San Francisco’s Bank Exchange, the then little-known national spirit of Peru started making an impact on the international stage. Since then, due to under-appreciation by Peruvians, Chile sneakily claimed ownership of the Pisco brand, making and exporting a greatly inferior mass-produced imitation product that had run the spirit’s reputation abroad into the ground. For many outside Chile, Pisco was now considered junk.

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¡Pisco es Perú! – That’s Pisco Peruano…

¡Pisco es Perú! – That’s Pisco Peruano…

WIPO, the World Intellectual Property Organization, charged with protecting intellectual property around the world, has handed over Peru’s intellectual property to the Chileans. They have again agreed that the 476 year old Peruvian grape brandy called Pisco was invented by, and all rights to the name are owned by, the 465 year old Chilean nation.

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