It was 12:00pm, midday, not 12:05 or 12:30. Nor was it close to 1pm. The Peruvian custom of being late, the Government hopes, is now banished forever.
Poor punctuality is commonplace in Peru. It’s not unusual for someone to be as much as an hour late for a social gathering or even a business appointment. Are you meeting a Peruvian at 1pm? Don’t expect them any time before 1:30pm. La Hora Peruana as it is called in Spanish, or Peruvian Time in English is a throwback to colonial times, from which this bad custom has continued.